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Some artefacts are more than merely a design, they awaken an experience. Undoubtedly also you remember cases in which not the ownership of the product, but its experience is what attracts you and keeps doing so over and over again. It could have been hiding in the story you heared about the object or the desire you felt when seeing it for the first time. Or maybe it was all about that feeling when you opened the packaging or started using it for the first time. And probably you still use that design today, because of the pleasant experience of its many functionalities, its beauty or its efficiency. |
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Experience is increasingly becoming the guiding factor for many designers today. Products and services are being designed from the ground up with user experience in mind. In fact, in many cases it is the experience itself that becomes the designed element. This approach is known as Experience Design and goes beyond the purely aesthetic or functional dimensions of design Experience Design is to be experienced. Therefore the Media & Design Academy looks forward to welcome you on the 29th of September 2006 on the C-Mine site in Genk, Belgium. Several international speakers, such as Experience Strategist Nathan Shedroff, have been invited. As part of a fascinating full-day programme, they will be your guides into the many aspects of experience design, its characteristics, its applications and its potential … also for you. For the Media & Design Academy this conference signifies the start of a new research platform in Experience Design. The platform will be part of the C-MINE project where together with the City of Genk a futuristic business & research park is under development.
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Additional Speakers:
Fiona Raby (Royal College of Art London)
François Jegou (Solutioning Design & Domus Academy)
Ralf Beuker (Zollverein Essen Heritage)
Wim Dries (Schepen Stad Genk)
Jan-Christoph Zoels (Experientia & ex-IVREA)
Luca Marchetti (Mosign)
Jan Kriekels (Jaga Radiator Factory)
Nik Baerten (Pantopicon)
Mark Vanderbeeken (Experientia)
Jan Boelen (Z33 Limburg)
Jef Gabriëls (Burgemeester Stad Genk)
I’m curious…
